![]() ![]() As of last year, the iPhone installed base was over 1 billion. ![]() (We’ll leave out the Daniel Ek/U-torrent part today.)Īnd when Apple launched Apple Music as a subscription only service, Spotify had a meltdown–staring with Daniel Ek himself who Tweeted “Oh ok” which I guess he thought was something of a put down.īut – what about the conversion bit? Apple is into conversion, too, but a different kind. Some of those advertising loathers are themselves artists, which is why they have restrictions in their contracts about how their music can be used in advertising.Īll of which went out the window with Spotify, because Spotify was going to save us all from piracy. Many people, however, loathe advertising, which is why you constantly hear “leave it there” or “don’t move” from some on-air folk before a commercial break. Some tolerate it, and of course you do hear people saying in their best automoton impression how advertising is “useful” which if it’s said just right can send a chill up the spine at the sheer Stepfordness of it all. Some of us who believe that most people have an ambivalent relationship with advertising. They’d tell you in no uncertain terms that not only did you just not get it, you were failing on a cosmological level not to understand that that person you saw in the distance walking on water was not Jesus. And if you had any doubts about that, just ask any Spotify employee, particularly circa 2011 or so. Spotify was saving us all from piracy by giving the music for free in its ad supported tier. ![]()
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